Performance Marketing Specialist

İş Tanımı & Gereksinimler

We are looking for a Performance Marketing Specialist to join our team, responsible for managing and developing paid advertising campaigns for various projects and Brands under the company. * Manage and improve advertising campaigns on Meta Ads and TikTok Ads, preferably Google Ads. * Develop advertising strategies to achieve measurable leads and conversions. * Analyze campaign performance and track metrics such as CPL, CPA, CTR, CPC, CPM, and ROAS. * Implement A/B Testing and Retargeting, and work to improve results and expand successful campaigns. * Monitor tracking, pixel, conversion API, and GA4. * Prepare regular reports and analyze results and suggest improvements. * Ability to work on multiple projects or Brands and manage different advertising budgets.